PIF gets a taste of Denby Dale Pie Company
THE COMPANY
The Denby Dale Pie Company has been expanding its production facilities following
several new contracts with some of the UK's largest retailers.
Based in Denby Dale, Yorkshire's famous pie village which was registered in the
Guinness Book of Record's for making the Biggest Pie in the World, the company
was set up by Janet Purcell and John Worsley six years ago.
Today it supplies a wide range of clients including major supermarkets and numerous
independent retailers.
Commenting on the expansion, Sales and Marketing Director Dennis Simpson said:
"The Denby Dale Pie Company has enjoyed terrific growth since it was launched
by Janet and John.
"However, in recent years demand for our top quality pies has meant that we have
had to expand our production capacity and the new investment will enable us to
grow the business further and faster."
THE CHALLENGE
The company has quickly built up a reputation for great tasting frozen pies made
with high-quality, locally sourced ingredients and the Denby Dale Pie Company
has worked with leading national retailers to develop products for their own brand
luxury ranges.
Mr Simpson said: "Recent new client wins and significant investment in new products
has meant that the business required a significant cash injection to fund new
plant and machinery.
"Increasing our capacity was very important given the demands of our growing
client base so we started talks with Partnership Investment Finance."
THE SOLUTION
The company successfully raised £250,000 from Partnership Investment Finance
(PIF) and the Yorkshire and Humber Equity Fund (YHEF).
Andy Wright, Investment Manager at PIF, said: "The Denby Dale Pie Company has,
over the past six years, emerged as a business with a fantastic range of home
made pies. It has a dedicated and visionary management team which has successfully
established an enviable client base and has recently won significant new business.
It makes an excellent addition to our portfolio of food company investments."
Alex McWhirter, Head of Enterprise at Yorkshire Forward said: "The food sector
in Yorkshire is thriving at the moment and the Denby Dale Pie Company is an excellent
example of a company that has engaged with new markets with a traditional Yorkshire
product."